New upcoming course
Strategic Analytics Course
We are working on a new course that will cover:
* How your company makes money, and where analysts have the
I’m Timo — thinking and writing about product analytics, event data author & metric trees
Deep dives on Product Analytics, Event data, Metric Trees and operational nerdiness.
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New upcoming course
Data Freelancer Course
We are working on a new course for Data Freelancers to cover:
* how you position yourself
* how to handle freelancing
My latest book
The Analytics Implementation Workbook
The book that tells you everything you need to know about Analytics Implementations
Analytics and data always look great from
Posts
Data Model Layers and Jobs
I had a hard time getting into data modeling.
When I started building my first models for e-commerce use cases,
2025 - Learnings & Thoughts
I am a bit late to this category of posts, mostly because I had no real idea how to approach
Design-driven Analytics
The symptoms aren't the problem
When I talk to people about their data challenges, we usually get to
Basic analytics skills in the dawn of agentic whatever
On my YouTube channel, the video "How I would start as a Data Consultant - if I could press
Pragmatic Orthodoxy - Data Signals #1 - 03.11.25
Hello,
welcome to a new bi-weekly format of this newsletter. I am thinking about it a while already, how I
dbt blues
When dbt Labs announced their merger with Fivetran, the data community had feelings. A lot of them. The dbt fear
The End of Digital Analytics
as we know it.
When Amplitude announced their new chief evangelist some days ago, most people saw a standard hire